The first thing you will notice when you get your Block + Ink shirt, is that it feels so light and soft. Actually, the first thing you will notice is the vibrant colors of the block print patterns or the cool Mandarin collar. It’s easily in the top two or three things you will notice about the shirt, and probably not until you actually have it on. I got really lost here, let’s just move one to the point.
Anyway, like I was saying, the soft and light fabric. You will notice, at some point, how soft and light the shirts are and you will ask yourself, “Man, this shirt is soft. And it is so light!” It’s true, we hear this a lot. Those curious among you may want to know why our shirts are like this, its’ 60-60 cotton. That’s the secret. That might not mean much to you, but to those in the know, that is top-shelf. “What is 60-60 cotton?” those uncultured among you are asking yourselves right now. Well, I am glad you asked. 60-60 cotton is a reference to the thread count. 60 threads going vertically and 60 threads stitching horizontally, which is 120 thread count. Poor quality shirts are between 80 to 100 thread count.
Like bed sheets, the higher the thread count the softer the fabric. It’s hard to say that this makes the perfect shirt, I mean, we HAVE said just that previously, however, the combination of quality, functionality, and style make a compelling argument that this is the best shirt of all time.
Block + Ink may be based in Charleston, South Carolina, but it was born out of the experiences of the adventure seeking founders. It’s hard to be traipsing about some hot and equatorial land and not overheat. It’s hard to truly appreciate what 100% humidity feels like. Charleston IS hot and humid, but somehow Southern India is more so? How? What is more than 100%!? Anyway, I digress, these shirts were discovered out of near necessity. The clothes we packed over, standard Columbia type button downs were just too heavy and sticking to the skin. The shirts are light and they breathe. The lightness of the fabric allows it to dry out quicker than heavier or synthetic fabrics. Remove the stifling collar of standard shirts and you have a tailor made shirt with sophisticated heat controls qualities.
That’s what 60-60 cotton is. That’s what these shirts are so soft.